Homes, occasions, routines
Families & Households
Work shaped around the messy, emotional, and practical decisions inside modern households.
Category Work
Selected case-study previews.
01 / Families & Households
India's Favourite Travel Partner
A regional campaign platform that showed how SOTC understands India's many travel preferences.
Strategy, conceptualization, creative execution, production, marketing collateral support, 360 extensions
02 / Families & Households
Fever Fighters
A monsoon health campaign that turned Metropolis offerings into larger-than-life fever-fighting superheroes.
Strategy, conceptualization and scripting, execution, evaluation
03 / Families & Households
Safe Harvest Packaging
A packaging redesign that made pesticide-free impossible to miss across shelf, digital, and marketplace touchpoints.
Strategy, conceptualization and scripting, execution, evaluation
04 / Families & Households
Rishton Ki Boli
A Diwali film that celebrated the new and old relationships that held families together after COVID.
Strategy, conceptualization and scripting, execution, evaluation