AMAZING THINGS HAPPEN WHEN AN ECLECTIC BUNCH

CHALLENGE THE NORM


The go-to people for as many as six impossible things before breakfast

We go down the rabbit hole to help brands create their Wonderland using strong strategy, creative communication, cutting-edge tech, and mad hats.

DIGITALLY-LED FULL-SERVICE.

Powerful insights

Our planning process, Aether, digs deep into brand and people ecosystems to identify often overlooked connections – the stuff strong strategies are made of.

Creativity that connects

There are good ideas, and then there’s the idea. We believe in the latter, a single powerful thought that flows across mediums, evoking emotions and shaping actions. Memorable and meaningful.

Right place. Right time.

If you have a great creative and no one is around to see it, does it make a sound? From search and social platforms to print and outdoor, we identify the best places to start conversations and spread the word.

Early adopters

Ready for tomorrow? We’re constantly experimenting with new technologies and mediums. This helps us forge new paths that create immense value.

BRANDS WE PARTNER WITH

Adobe
client-motorolla
client-reliance digital
client-spaces
ujjivan
client-metropolis
client-sugarbox
kelvinator
client-welspun
client-sygenta
client-sharp
client-DHL
client-aditya birla
client-puraniks
client-levis
client-fullerton
client-theobroma
client-epps
client-grihashakti
client-monoconcept
client-tictac
client-sonyliv
client-iona
client-ayasto
client-amazon advertising
client-lead school
client-unicom
client-funfood
client-grandhyatt
client-tata housing



SOME OF OUR WORK

 

 

 

 

MEET THE PEOPLE

sudhir nair
He quotes Pink Floyd to confuse you. Evolving successful brand strategies strangely also involves competitive karaoke sessions.
SUDHIR NAIR

Founder & CEO

A petrolhead who enjoys tapping into insights to unearth powerful stories.
DON BOSCO

Chief Strategic Officer & Head - South

A devout connoisseur of Indian classical music, he is on a constant quest to create the greatest music app on earth.
NAVIN KARKERA

Founder & Director

LEKHA

Founder & Director

Curious, ever-evolving technophile who loves solving problems: Advertising or otherwise:
NIKHIL SHAHANE

Chief Operating Officer

The curly haired HR who salsa dances to express which inadvertently impresses. Often bitten by the travel bug to flit off to a destination spontaneously
Mansi

HR

Passionate about playing on the front foot, work or otherwise. Also into behavioral economics, food shows and puns.
NAVIN KANSAL

Chief Creative Officer

A left-field thinking, motorcycle tinkering, eater of most things edible, creative who is obsessed with technology.
ADITYA SESHADRI

All Hats

Fish-eater, wineshop-in-Goa dreamer, basic mountaineer, certified OW diver, Liverpool fan amongst all things advertising.
SUNNY

Account Management

A strong believer of
"King of Good Times",
be it beer, art or life!
Jishnu

Creative Director

A traveller who doesn’t get leaves to travel, a gamer who doesn’t get time to game, a foodie who usually eats ghar ka dabba, a fitness enthusiast who hasn’t seen the inside of a gym in years.
NEERAJ

Account Management

A metalhead who isn't afraid of math
Clyde D'Costa

Data Sciences

Loves to work on new technologies. Believes in the "Kuch Naya Karte Hai" philosophy.
SANGRAMSINH

Tech

As Simple as you see, living in my own dream. Plan spoiler.
Shivam

Data Sciences

No one messes with my daily dose of tea, coffee and doodles! And everyone listens to the music that I'm in the mood of!
Shagun

Design

" I truly enjoy when I sing. Dont care a damn if you don't. Music is for the soul !!"
Maithilee

Design

Ee Hallo, Full time troublemaker. Also specialises in troubleshooting.
BENA

Tech

Aaj bohot kaam hai
RAJU

Design

Sucker for perfect winged eye-liner & perfectly formatted excel sheets
Shreeya

Account Management

An insight and analysis specialist who is always in a Zen mode.
MUJAHID

Data Sciences

It's always 4:20 in my watch.
Vipluv

Copy

I would kill for rice and anything dead on the plate. Loves giving away the extra roti. At times I do some client servicing.
SHUBHAM

Account Management

An advertising professional who aspires to be every client's amigo! Also, a fevicol in the system that sticks the team together.
Rohan

Account Management

A true poet who is always on a high.. On love, life,...and on anything under the sun!
Sayan

Account Management

Vinita

Copy

Don't be afraid to fail in life, be afraid not to try in LOVE!!
Aravind

Tech

I don't like to go around in circles, unless I am letting my hair down
Aarushi

Design

I never spec-ulate. I just do it
Siddhi

Account Management

3 B's of My life:
Bikes, Bhindi & ...
Dishant

Account Management

Endless love for design. And chai. And chaat. And travel.
Shraddha

Design

Multimedia Artist, Empathetic, Strong believer in Nature,
Talks like an intellectual person but actually Stupid and most of all FOODIE.
Bobby

Head, Motion Graphics

2 truths and a lie: Food is my first love. I support Arsenal. My milkshake brings all boys to the yard.
Aditya

Planning

Completing all the jobs since 1998
Priyanka

Account Management

Balancing between passion and aggression
Ankan

Design

Some people never go crazy. What truly horrible lives they must lead.
kanishka

Account Management

"I'm a big time food fanatic but lazy when it comes to cooking. I am dedicated towards my work and a total team player"
Anuradha

Social Media Management

People listen to me only when I sing 'cause I speak crap all the time. Hallelujah!
Swati

Copy

Karmanye vadhikaraste Ma Phaleshu Kadachana, Ma Karma Phala Hetur Bhur Ma Te Sango Stv Akarmani
Prafful

Tech

Will go for a kill at any food, cars and bikes
Abhi

Account Management

By the way, I'm wearing the smile you gave me
Blessey

Design

Coding is in my vein
Bhupesh

Tech

My humour sense is the same as the next person because honestly, I just like to laugh! What you gonna do?
Shradha

Copy

Millennial's choice!!
The theory behind everything
Aishwarya

Account Management

There's always an answer and a method to the madness
Tanya

Account Management

I'm a fashion enthusiast procrastinating with a LOL. Trying to align my stars with the clients to make every effort count.
Rableen

Account Management

Surviving on Sarcasm and Coffee.
Can be found doodling incessantly.
Cats > People.
Apoorva

Design

Getting paid to write puns now. Who would've thought? But thankfully I've always loved puns. BachPUN se.
Aishwarya

Copy

I am often Bored and Craving for Data and some healthy brain snack.
Jayson

Data Sciences

Warmth, chaos and everything in between. Sucker for good music, smart puns, dark humour and cheesecake. Go figure!
Apoorva

Copy

Live. Love. Laugh Colors Me.
Akila

Tech

Hi bolkar gayab ho jane wale, Bye bolkar 2 ghante sar khane wale
Daliya

Tech

Leaving no story or post unseen on Insta or FB throughout the day. Coffee, music and Pinterest to get the creativity flowing.
Sanjana

Design

Replacer of Lorem Ipsum Sushi addict & selective TV show binger. Believing the pic is up to you. 😉
Sharanya

Copy

This is not the real me. I’m just nailing the brief.
Abhijeet

Copy

I don't know what my path is yet, I'm just walking on it
Kaustubh

Design

Straight from the heartland. Straight from the heart
Trilok

Video Editor

Behind the sweet smile lies the urge to ask you for what have you bought for lunch, the forever love for food has taken him a love for travelling to new places and apparently eating there too! 😂
Nikhil

Account Management

"Everything is urgent, nothing is Important"
Shashank

Product Specialist

Graphic Novel and Movie fanatic
Dorian

Design

An amateur writer, an observer, baker, an aspiring wonder woman, beanbag thinker, manga lover and overall a good girl (my father can vouch).
Priyanka

Copy

Peace – For me and the world. Beaches help as do Sci-fi films.
Subhra

Design

Always looking, occasionally seeing.
Hareesh

Copy

Round the clock goofy. My eclectic taste in music vary from old classics to a odd bit of heavy metal. An overthinker that even overthinks my overthinking like at this very moment I'm overthinking about phrasing this bit.
Beverly

Account Management

Life is a gift, I try to succeed Spreading love is what I believe Chasing dreams is my way of living
Sujata

Account Management

21n78e IN THE NEWS

Sudhir Nair, our CEO, gives his take on the ramifications that the new Govt guidelines have on surrogate advertising for alcohol and tobacco in exchange4media.

Almost each one of us has chuckled every time Imperial Blue’s ‘Men will be Men Music CDs’ ad has played on the screens, or hummed along with the ‘Ooolala la’ jingle of Kingfisher ‘calendars’. We may clearly not remember the music CDs or the calendars they seem to be advertising through these ads on mass […]

  Friday September 18, 2020
Festive quarter will see most categories back in the advertising game, says industry

Sharing perspectives on Pitch Madison Advertising Mid-Year Report, experts said while Digital & TV are leading in the recovery path, IPL and festive season will mark beginning of normalcy for AdEx The global pandemic of COVID-19 has left most markets with a dent. But with the nation gradually ‘unlocking’ itself and big ticket events like […]

  Wednesday September 02, 2020
Sudhir Nair of 21N78E tells us about the impact of the pandemic on the advertising business.

Sudhir Nair of 21N78E tells us about the impact of the pandemic on the advertising business.  https://bit.ly/3dey05w

  Friday June 19, 2020
Creative Block; not just for Creatives

You’re on a strict deadline. The clock is ticking. The document is open. You know what the right thing to do is but you don’t know how to go about it. So, you just sit there staring at the blinking cursor on the screen because you have hit a wall. All my friends call it […]

  Friday June 12, 2020
WhatsApp, boon or bane?

WhatsApp has been one of the most transformative technological boons to have ever graced the Indian sub-continent. Right after Jio, that is. It has helped strengthen connections, increase the spread of (mis) information, and has become an invaluable tool not just for people in their personal capacity, but also facilitated commerce. I hate it! For the […]

  Wednesday May 27, 2020
The New Normal ?

Ever since COVID-19 broke out, we have witnessed a massive change in our lifestyle, work included. From helping with household chores, to knowing where the groceries are kept and becoming the MasterChef that one can be. Not to mention the fact that an otherwise ignored Roti-Daal finds its way to Instagram/Facebook/WhatsApp loaded with anecdotes. And […]

  Tuesday May 12, 2020
Reliance Digital urges people to make an 'Asli Connection' in latest festive campaign

The campaign, conceptualised by 21N78E Creative Labs, is being rolled out across all digital platforms With Diwali just around the corner, Reliance Digital has unveiled a bold new campaign “My Asli Connection”. The campaign, conceptualised by 21N78E Creative Labs, nudges people to spend quality time with their loved ones during Diwali rather than spending endless […]

  Thursday October 24, 2019
What's the Brief? Sudhir Nair, 21N78E Creative Labs

Guest Column: Sudhir Nair, Founder of 21N78E Creative Labs, tells us more about how ideas behind advertising briefs have changed over time There is a reason why certain things should exist in perpetuity. Specifically, when we talk advertising and how it has evolved or has been cannibalized, whichever way you look at it, it becomes […]

  Tuesday September 24, 2019
SPACES by Welspun celebrates motherhood with #NoOtherLikeMother campaign

“Be it bailing her child out of trouble with the school teacher; celebrating every small achievement; tirelessly looking after her children when they are ill; or the unparalleled support provided at every new juncture of life, a mother is every child’s hero,” the company said. The film conceptualised by 21N78E Creative Labs, begins with a mother […]

  Friday May 10, 2019
The Communications Business Has Been Guilty Of Generalising Ideas Basis Mediums – Sudhir Nair, 21N78E

Your journey started with Grey, which took its route to 21N78E after 15 years of your experience followed by OMG. And yet again, you are back with 21N78E. How was the experience throughout these years and what made you switch back to where you started? I started my career in 1995. However, my journey in […]

  Wednesday February 13, 2019

INSTAVIEWS

CONTACT US

Mumbai

21n78e Creative Labs
A-201, Aurus Chambers, SS Amritwar Marg,
Behind Mahindra Towers, Worli
400018 Mumbai, Maharashtra

Nikhil Shahane: +91 98 1987 4144

Delhi

21n78e Creative Labs
3rd Floor, Rider House,
Plot 136, Sector 44,
Gurugram, Haryana 122003

Sunny Dsouza: +91 80979 48125 / +91 88507 22437

Bangalore

21n78e Creative Labs
No. 251, Lakshmi Sharda Arcade, 2nd Floor,
17th Cross, 5th Main, 6th Sector,
HSR Layout, Bengaluru 560102

Don Bosco: +91 98804 44844

Have a business requirement?
Be it long-term brand engagements or short-term projects, brand building
or performance marketing, through-the-line comms or digital led initiatives,
we have the expertise and the experience.
talk.to.us@21n78e.com
Exploring a career opportunity?
If you have the drive, we have the wheels.
careers@21n78e.com
Up for a coffee?
Want to know more about us 21Ners? Our culture?
Our incubation lab? Our POV on ecosystems?
Drop by for a chitchat. And coffee.
generally@21n78e.com