Marketing automation, interconnected devices, pervasive tech - Sudhir Nair, our CEO & Co-Founder elaborates on how tech will impact organisational functions for The Economic Times.

Sudhir Nair, our CEO, gives his take on the ramifications that the new Govt guidelines have on surrogate advertising for alcohol and tobacco in exchange4media.

Almost each one of us has chuckled every time Imperial Blue’s ‘Men will be Men Music CDs’ ad has played on the screens, or hummed along with the ‘Ooolala la’ jingle of Kingfisher ‘calendars’. We may clearly not remember the music CDs or the calendars they seem to be advertising through these ads on mass […]

Festive quarter will see most categories back in the advertising game, says industry

Sharing perspectives on Pitch Madison Advertising Mid-Year Report, experts said while Digital & TV are leading in the recovery path, IPL and festive season will mark beginning of normalcy for AdEx The global pandemic of COVID-19 has left most markets with a dent. But with the nation gradually ‘unlocking’ itself and big ticket events like […]

Sudhir Nair of 21N78E tells us about the impact of the pandemic on the advertising business.

Sudhir Nair of 21N78E tells us about the impact of the pandemic on the advertising business.  https://bit.ly/3dey05w

Creative Block; not just for Creatives

You’re on a strict deadline. The clock is ticking. The document is open. You know what the right thing to do is but you don’t know how to go about it. So, you just sit there staring at the blinking cursor on the screen because you have hit a wall. All my friends call it […]

WhatsApp, boon or bane?

WhatsApp has been one of the most transformative technological boons to have ever graced the Indian sub-continent. Right after Jio, that is. It has helped strengthen connections, increase the spread of (mis) information, and has become an invaluable tool not just for people in their personal capacity, but also facilitated commerce. I hate it! For the […]

The New Normal ?

Ever since COVID-19 broke out, we have witnessed a massive change in our lifestyle, work included. From helping with household chores, to knowing where the groceries are kept and becoming the MasterChef that one can be. Not to mention the fact that an otherwise ignored Roti-Daal finds its way to Instagram/Facebook/WhatsApp loaded with anecdotes. And […]

Reliance Digital urges people to make an 'Asli Connection' in latest festive campaign

The campaign, conceptualised by 21N78E Creative Labs, is being rolled out across all digital platforms With Diwali just around the corner, Reliance Digital has unveiled a bold new campaign “My Asli Connection”. The campaign, conceptualised by 21N78E Creative Labs, nudges people to spend quality time with their loved ones during Diwali rather than spending endless […]

What's the Brief? Sudhir Nair, 21N78E Creative Labs

Guest Column: Sudhir Nair, Founder of 21N78E Creative Labs, tells us more about how ideas behind advertising briefs have changed over time There is a reason why certain things should exist in perpetuity. Specifically, when we talk advertising and how it has evolved or has been cannibalized, whichever way you look at it, it becomes […]

SPACES by Welspun celebrates motherhood with #NoOtherLikeMother campaign

“Be it bailing her child out of trouble with the school teacher; celebrating every small achievement; tirelessly looking after her children when they are ill; or the unparalleled support provided at every new juncture of life, a mother is every child’s hero,” the company said. The film conceptualised by 21N78E Creative Labs, begins with a mother […]