Women Who Drive DecisionsSpaces

#SafeSPACES

A Spaces campaign that created an online support platform for women carrying invisible emotional load during lockdown.

Overview

Spaces wanted to create safe spaces for women during the COVID-19 lockdown. #SafeSPACES became a first-of-its-kind post-COVID brand platform in India, offering women expert counsel online and giving them a place to acknowledge the fears they were internalizing for their families.

During the pandemic, many women felt pressure to appear strong for loved ones while carrying their own anxiety quietly. The brand could help by creating a support system that listened, guided, and made care accessible.

Our Role

  • Strategy
  • Conceptualization and scripting
  • Execution
  • Evaluation

Success

13MN+Reach
14MN+Views
36%Engagement rate
47%View-through rate
Spaces SafeSPACES livestream campaign asset

Support Platform

A brand created space for women to be heard.

The campaign acknowledged the emotional pressure women were absorbing during lockdown and framed mental-health support as an accessible online resource.

Spaces SafeSPACES FAQ campaign asset

Expert Counsel

Live sessions turned care into a usable service.

Online sessions and expert-led content helped the platform move beyond awareness into practical support for women seeking guidance.

Spaces SafeSPACES KOL campaign asset

Influencer Layer

Recognisable voices helped the message travel responsibly.

KOL assets extended the conversation without sensationalising the issue, helping the platform reach women across social channels.

Spaces SafeSPACES activity campaign asset

Community Response

Women reached out with real questions.

The platform drew queries from women across social media, showing the need for a safe, responsive brand-led space during lockdown.

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