Reclaim Your Privacy

An Omidyar Network digital campaign that helped people make active, informed choices about sharing their data.

Overview

Omidyar Network wanted to make privacy important again for people trading data for convenience, instant gratification, and social currency. Reclaim Your Privacy turned a complex digital safety issue into a 360 campaign across film, landing page, digital banners, influencer collaborations, and social-first education.

Privacy harm often hides behind everyday online behavior. When people understand what they are giving away in exchange for convenience and validation, they are more likely to make active, informed choices.

Our Role

Strategy
Conceptualization and scripting
Production
Execution
Evaluation

Success

41KSurvey respondents

43%Respondents who changed privacy settings

50%Respondents who found the information helpful

3+Award platforms recognizing the campaign

Omidyar Network Reclaim Your Privacy fact card campaign assets

Campaign System

Privacy became practical, not abstract.

The campaign translated data-risk behavior into clear social and digital assets, helping people connect everyday choices with real-world consequences.

Social Education

A modular content system made privacy easier to understand.

Profiles, explainers, and social posts gave the campaign multiple entry points for audiences who needed fast, relatable privacy cues.

Omidyar Network privacy urban dictionary campaign assets

Cultural Language

Internet behavior was decoded in the language of the internet.

Urban-dictionary-style formats and familiar social grammar made the campaign feel native to the online spaces where privacy tradeoffs happen.

Omidyar Network Reclaim Your Privacy meme campaign assets

Social Currency

Memes made privacy risks recognizable and shareable.

Familiar meme formats turned abstract data tradeoffs into quick cultural observations designed to travel naturally through social feeds.

Omidyar Network Reclaim Your Privacy influencer collaboration assets

Influencer Layer

Creator collaborations helped the message travel.

Influencer and KOL assets extended the campaign beyond owned channels, adding recognizable voices to a topic that can otherwise feel institutional.

Omidyar Network Reclaim Your Privacy digital campaign grid

Digital Extensions

The visual system scaled across digital touchpoints.

Landing-page, banner, and social layouts gave the campaign enough structure to educate, prompt action, and support the published privacy playbook.

More Work

Next-Gen AudiencesMere Choice Ka Health Insurance

A youth-facing health insurance campaign that reframed adulting around everyday choices and financial maturity.

Next-Gen Audiences#FlipTheScript

A Moto Razr relaunch that used nostalgia, celebrity energy, and digital commerce assets to make an icon feel new again.