Overview
Syngenta needed to launch Ampligo to Indian farmers. The campaign built from the idea that the farmer is the ultimate protector of his kingdom, the paddy field, and showed him larger than life as he took the enemy head-on.
In a farming context, crop protection is not only functional. It is tied to pride, vigilance, and the farmer's role as the defender of his field.
Our Role
Success
Enemy Visualisation
The launch assets helped dramatize crop protection, making the product's promise easier to recognize and remember.
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