The 360 campaign has been conceptualised and executed by 21N78E Creative Labs
Monsoon is a time when the risk of contracting infections such as Dengue, Malaria, Leptospirosis, Typhoid, Swine Flu, Chikungunya etc. run high. So what can people do when they are laid low with fever, that can have serious consequences if not treated on time?
Metropolis- the diagnostic chain has launched Fever Fighters, a patient care initiative that promises to fight fever 24*7. The 360 campaign conceptualised and executed by 21N78E Creative Labs, has already launched with a web film on social platforms and will soon be screened in cinemas. Outdoor, radio, airports, Ola and Uber, mobile vans, Hotstar, Saavn, Quikr, Truecaller are among the other media vehicles on which this campaign is being run.