Find out how you can #FightTheFever this monsoon in Metropolis’ new ad campaign

The 360 campaign has been conceptualised and executed by 21N78E Creative Labs

Monsoon is a time when the risk of contracting infections such as Dengue, Malaria, Leptospirosis, Typhoid, Swine Flu, Chikungunya etc. run high. So what can people do when they are laid low with fever, that can have serious consequences if not treated on time?

Metropolis- the diagnostic chain has launched Fever Fighters, a patient care initiative that promises to fight fever 24*7. The 360 campaign conceptualised and executed by 21N78E Creative Labs, has already launched with a web film on social platforms and will soon be screened in cinemas. Outdoor, radio, airports, Ola and Uber, mobile vans, Hotstar, Saavn, Quikr, Truecaller are among the other media vehicles on which this campaign is being run.

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OMG, 21N78E bag Motorola’s digital creative, social media mandate

Motorola Mobility India has assigned its social media and digital creative mandate to Omnicom Media Group post a multi-agency pitch. Omnicom Media Group partnered with 21N78E Creative labs for the pitch. The business will be managed by the agency’s office in Gurugram.

Rachna Lather, head of marketing, Motorola, said, “Our brand and products are uniquely placed in the consumers’ mindset. An iconic brand with a youthful energy, our brand resonates well with our audiences. We have a good line-up of launches this year, starting with the launch of moto g6 and moto e5 families. We were looking for potential partners who could help push the envelope, think strategically and conceptualise campaigns that can break the category code. The OMG and 21N78E pitch was in line with our brand philosophy, realistic and at the same time disruptive.”

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From Running His Startup To Now Preparing To Be A Dad Soon, Nikhil Shahane Shares His Story And Dreams For His Company

Nikhil Shahane shares details of his professional journey with us, from working with a FM channel to running his startup now for 4 years now, he has come a long way.

Tell us something about 21n78e and the legs the company operates into?
21N78E Creative Labs is an Ecosystems Communications Solutions Agency. It means that we’re interested in studying the consumer’s communication and media ecosystem and partially understanding the brand ecosystem from product to marketing and thereby suggesting the best ways for brands to connect and find a happy place. So whether or not we recommend and then execute a TVC or a Digital Film or a web experience or just run programmatic ad campaigns depends on what the ecosystems of the brands & consumers merge into.

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Metropolis Labs Nudges People To Look Beyond The Obvious On Mother’s Day

Every Mother’s Day, social feeds are replete with brands putting out sentimental communication, humorous even and more commonly, look to woo audiences with tactical offers that would make the day special for mothers.

This year Metropolis, India’s leading chain of pathology labs and diagnostics has got into the act, albeit with a twist, with the campaign #OneThingAboutMom, devised and executed by 21n78e Creative Labs.

According to Piyush Kumar, Chief Marketing Officer, Metropolis Healthcare, “Metropolis as a brand stands for inner health. We believe that every human being deserves to know truths, and our aim is to present these truths in the most human way possible. We wanted to celebrate the occasion of Mother’s Day by not being clinical, but by acknowledging their human-ness, because they are much more than mothers. And along with that give a gentle nudge to all, to be a bit more conscious about their health.”

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Instagram – Facebook of the Future?

If you’re an advertiser, marketer or anyone who has any product/ service to sell, Facebook has become the top digital destination to flog your wares. From global MNCs to small businesses, everyone has tried to use Facebook as a medium to advertise – albeit with varying degrees of success. Oddly enough most such people have also had a love-hate relationship with Facebook. This primarily stems from Facebook’s teenager like erratic behaviour – from enticing brands to use the platform to reprimanding them for spending money on it. And in light of Mark Zuckerberg’s recent announcement “…you’ll see less public content like posts from businesses, brands, and media.” There’s an even bigger storm that’s brewing within marketing & social media divisions. And clearly this isn’t good for business, so what gives?

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SERENDIPITY VS. ALGORITHMS

Recently at the STREAM unconference, I sat in for a very well attended and debated discussion on this topic. Probably one of the best at the event. It had a lot of varied views; some very pro Serendipity, some very pro Algorithms. It was interesting to note how we resist being slaves to something. We look at it as an addiction or a habit to kick; much like some of our other serious ones. It seemed serendipity is so much part of our ethos that we desperately want to preserve.

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THINK ECOSYSTEM

Since the time we announced the launch of our agency, I have been asked this question quite a few times. What do you mean by good-bye integration & welcome ecosystem? What and who are you referring to by saying so? This piece is a sincere attempt to try and address these questions.

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