Omnicom Media Group and 21N78E dial into Motorola Mobility

Motorola Mobility India has awarded its social media and digital creative mandate to Omnicom Media Group post a multi-agency pitch. Omnicom Media Group partnered with 21N78E Creative Labs for the pitch and the business will be managed out of Gurgaon.

Motorola has enjoyed great equity over the years and its comeback into the consumer mindspace has been remarkable. Motorola has always been popular with consumers who are tech inclined, early adopters and who like to experiment; thereby distinct. In the social and digital space, Motorola has stood out for a differentiated approach and have been amongst the buzziest brands and one of the most featured brands on Twitter’s advertising index.

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21N78E appoints Navin Kansal as chief creative officer

Previously, Kansal was working with Indigo Consulting where he served as national creative director.

21N78E has appointed Navin Kansal as chief creative officer. He moves in from Indigo Consulting (the digital wing of Leo Burnett) where he served as national creative director for close to three years. At 21N78E Creative Labs, Kansal will be responsible for all the creative output of the agency and will also be a core member of the management team.

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A win in Bengaluru: 21N78E bags Monocept’s creative mandate

Monocept, has awarded its creative business to 21N78E. The account will be serviced and led by the 21N78E Bengaluru office.

Monocept specialises in solving complex infrastructure, tech and business problems using technology as the gateway. The senior technology leadership comprises of several former Microsoft engineers who are deeply passionate about architecting solid future-ready solutions. Software engineering excellence has always been their USP. As a philosophy, they want to create a niche in the tech world by inspiring and creating more problem solvers.

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Sudhir Nair launches 21n78e along with Navin Karkera

Sudhir Nair, former SVP and head – digital at Grey Group, who quit in May this year, has announced the launch of his new age communication agency called 21n78e. The agency is based in Mumbai. Navin Karkera, who was also at Grey before starting his own rural marketing venture called Panoptic Advertising Services will partner Nair for this venture. 21n78e will offer services like strategic consulting, digital solutions, analytics and an incubation lab for developing digital products.

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