Brand reputation handling:

·       Creating and implementing strategies for creating positive reputation for a brand

·       Establish policies and procedures, systems and standards that will avoid any negative impacts on brands

·       Constant monitoring of the brand in the digital space (Primarily social media)

·       Addressing real-time negative and positive responses.

·       Ensuring all complaints are tracked on social media and all consumer forum sites or discussion forums on internet

·       Assign / Liaise with Customer Service team to get resolution for all the complaints/queries

·       Use of forums and social media to seed positive content for better ORM

·       Constant monitoring of competition brands and deriving learnings for the brand

Reporting

·       Provide timely crisis reports, identify trends & help strategic directions

·       Analyze listening reports, share relevant insights, updating trackers

·       Constantly measuring the effectiveness of strategies in place

·       Preparing & managing multiple reports, working with excel formula & various other excel sheet components for accurate data

Operations

·       Regular interaction with stakeholders

·       Contribute to / validate campaign and creative discussions for the brand basis brief

·       Co-ordinating with Internal teams to ensure timely delivery on monitoring reports, press release trackers

·       Escalate to relevant stakeholders. Manage trackers, send reminders, close loop with stakeholders

·       Initiate and lead conversations with internal and external stakeholders of the brand

·  &