Motorola Mobility India has awarded its social media and digital creative mandate to Omnicom Media Group post a multi-agency pitch. Omnicom Media Group partnered with 21N78E Creative Labs for the pitch and the business will be managed out of Gurgaon.
Motorola has enjoyed great equity over the years and its comeback into the consumer mindspace has been remarkable. Motorola has always been popular with consumers who are tech inclined, early adopters and who like to experiment; thereby distinct. In the social and digital space, Motorola has stood out for a differentiated approach and have been amongst the buzziest brands and one of the most featured brands on Twitter’s advertising index.
Speaking on the development, Rachna Lather, Head of Marketing, Motorola, said, “Our brand and products are uniquely placed in the consumers’ mindset. An iconic brand with a youthful energy, our brand resonates well with our audiences. We have a good line-up of launches this year, starting with the launch of Moto G6 and Moto E5 families. We were looking for potential partners who could help push the envelope, think strategically and conceptualise campaigns that can break the category code. The OMG and 21N78E pitch was in line with our brand philosophy, realistic and at the same time disruptive.”
Commenting on the win, Sudhir Nair, Managing Director, Omnicom Media Group India, said, “I remember my Motorola handsets from the past, because of the brand’s strong marketing campaigns and positioning. The brand is indexed heavily on the fan following it enjoys, as well as the USPs and features that make it a great product. Needless to say, this win reinforces OmnicomMedia Group’s credentials as a full-service media network.”
Nikhil Shahane, COO, 21N78E, remarked, “As an agency that was set up to bridge the ever-increasing gap between businesses and today’s consumers, Motorola is the perfect brand for us to partner with. We are excited to leverage our creative-tech capabilities as we collaborate on how best to do disruptive work to match the devices that make this a youth brand.”
Navin Kansal, Chief Creative Officer, 21N78E, added here, “We are delighted to say ‘Hello Moto’. It’s an opportunity to create work that stands out in a highly competitive category and move the needle on business. With a slew of launches lined up, it will be our mission to power the batwing to greater heights.”