Sudhir Nair moves back to 21N78E

At Omnicom Media Group, Sudhir augmented its digital media capabilities and focused his energies on new business while supporting the specialist units within OMG to become a force to reckon with

After nearly 3 years at Omnicom Media Group, Sudhir Nair has decided to move back to 21N78E Creative Labs, the agency that he started in 2015 after a 15-year stint with Grey Group.

Sudhir joined Omnicom Media Group in April 2016 as the Managing Director, Digital. Simultaneously 21N78E Creative Labs got into an understanding with Omnicom Media Group to partner as a creative agency wherever synergies permitted. As part of the agreement, OMG also extended media support to 21N78E clients. In early 2018, Sudhir was given additional media agnostic responsibilities as the Managing Director of Omnicom Media Group.

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Motorola nudges people to pledge time for joy this Christmas

While phones have enormously enriched our lives, they have also encroached on them, motorola believes it’s all in the balance. As one spends more and more time staying engrossed in their phones, they miss out on spending time with people around them. This Christmas, in an attempt to urge people to maintain a healthy #phonelifebalance, motorola nudged users to go beyond material gifts and shower their loved ones with something they would truly value – the gift of time.

As a part of its festive campaign – #TimeForJoy, Motorola asked users to pledge 60 minutes and share their own #TimeForJoy moment. Participation was made possible through many forums as people were asked to Like, Retweet, Tweet or Comment with what they would like to pledge their 60 minutes to and how they would utilize this #TimeForJoy. For pledging their precious time, motorola sent a lucky few, gifts that would allow them to spend #TimeForJoy with their loved ones, basis their wished shared with us. This included assorted tea bags, board games, yoga mats, dinner & movie vouchers amongst others.

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Omnicom Media Group and 21N78E dial into Motorola Mobility

Motorola Mobility India has awarded its social media and digital creative mandate to Omnicom Media Group post a multi-agency pitch. Omnicom Media Group partnered with 21N78E Creative Labs for the pitch and the business will be managed out of Gurgaon.

Motorola has enjoyed great equity over the years and its comeback into the consumer mindspace has been remarkable. Motorola has always been popular with consumers who are tech inclined, early adopters and who like to experiment; thereby distinct. In the social and digital space, Motorola has stood out for a differentiated approach and have been amongst the buzziest brands and one of the most featured brands on Twitter’s advertising index.

Speaking on the development, Rachna Lather, Head of Marketing, Motorola, said, “Our brand and products are uniquely placed in the consumers’ mindset. An iconic brand with a youthful energy, our brand resonates well with our audiences. We have a good line-up of launches this year, starting with the launch of Moto G6 and Moto E5 families. We were looking for potential partners who could help push the envelope, think strategically and conceptualise campaigns that can break the category code. The OMG and 21N78E pitch was in line with our brand philosophy, realistic and at the same time disruptive.”

Commenting on the win, Sudhir Nair, Managing Director, Omnicom Media Group India, said, “I remember my Motorola handsets from the past, because of the brand’s strong marketing campaigns and positioning. The brand is indexed heavily on the fan following it enjoys, as well as the USPs and features that make it a great product. Needless to say, this win reinforces OmnicomMedia Group’s credentials as a full-service media network.”

Nikhil Shahane, COO, 21N78E, remarked, “As an agency that was set up to bridge the ever-increasing gap between businesses and today’s consumers, Motorola is the perfect brand for us to partner with. We are excited to leverage our creative-tech capabilities as we collaborate on how best to do disruptive work to match the devices that make this a youth brand.”

Navin Kansal, Chief Creative Officer, 21N78E, added here, “We are delighted to say ‘Hello Moto’. It’s an opportunity to create work that stands out in a highly competitive category and move the needle on business. With a slew of launches lined up, it will be our mission to power the batwing to greater heights.”

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21N78E appoints Navin Kansal as chief creative officer

Previously, Kansal was working with Indigo Consulting where he served as national creative director.

21N78E has appointed Navin Kansal as chief creative officer. He moves in from Indigo Consulting (the digital wing of Leo Burnett) where he served as national creative director for close to three years. At 21N78E Creative Labs, Kansal will be responsible for all the creative output of the agency and will also be a core member of the management team.

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A win in Bengaluru: 21N78E bags Monocept’s creative mandate

Monocept, has awarded its creative business to 21N78E. The account will be serviced and led by the 21N78E Bengaluru office.

Monocept specialises in solving complex infrastructure, tech and business problems using technology as the gateway. The senior technology leadership comprises of several former Microsoft engineers who are deeply passionate about architecting solid future-ready solutions. Software engineering excellence has always been their USP. As a philosophy, they want to create a niche in the tech world by inspiring and creating more problem solvers.

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Sudhir Nair launches 21n78e along with Navin Karkera

Sudhir Nair, former SVP and head – digital at Grey Group, who quit in May this year, has announced the launch of his new age communication agency called 21n78e. The agency is based in Mumbai. Navin Karkera, who was also at Grey before starting his own rural marketing venture called Panoptic Advertising Services will partner Nair for this venture. 21n78e will offer services like strategic consulting, digital solutions, analytics and an incubation lab for developing digital products.

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