SERENDIPITY VS. ALGORITHMS

Recently at the STREAM unconference, I sat in for a very well attended and debated discussion on this topic. Probably one of the best at the event. It had a lot of varied views; some very pro Serendipity, some very pro Algorithms. It was interesting to note how we resist being slaves to something. We look at it as an addiction or a habit to kick; much like some of our other serious ones. It seemed serendipity is so much part of our ethos that we desperately want to preserve.
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THINK ECOSYSTEM

Since the time we announced the launch of our agency, I have been asked this question quite a few times. What do you mean by good-bye integration & welcome ecosystem? What and who are you referring to by saying so? This piece is a sincere attempt to try and address these questions.

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