Instagram – Facebook of the Future?

If you’re an advertiser, marketer or anyone who has any product/ service to sell, Facebook has become the top digital destination to flog your wares. From global MNCs to small businesses, everyone has tried to use Facebook as a medium to advertise – albeit with varying degrees of success. Oddly enough most such people have also had a love-hate relationship with Facebook. This primarily stems from Facebook’s teenager like erratic behaviour – from enticing brands to use the platform to reprimanding them for spending money on it. And in light of Mark Zuckerberg’s recent announcement “…you’ll see less public content like posts from businesses, brands, and media.” There’s an even bigger storm that’s brewing within marketing & social media divisions. And clearly this isn’t good for business, so what gives?
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