21N78E appoints Navin Kansal as chief creative officer

Previously, Kansal was working with Indigo Consulting where he served as national creative director.

21N78E has appointed Navin Kansal as chief creative officer. He moves in from Indigo Consulting (the digital wing of Leo Burnett) where he served as national creative director for close to three years. At 21N78E Creative Labs, Kansal will be responsible for all the creative output of the agency and will also be a core member of the management team.

Commenting on Kansal’s appointment, Sudhir Nair – founder and director 21N78E, says, “We have been in an investment mode over the last year and half. The growth has been very good with a slew of new business wins. The agency operations has expanded to Bengaluru. The products are taking shape and the beta test outcomes have been very enouraging. The focus is on building a unique model that is capable of marketing to hundreds of ecosystems. It is the perfect time to get Navin on board. His varied interests, expertise and penchant for disruptive thinking is in line with the vision with which 21N78E was set up.

Kansal has over 20 years of experience in the creative arena, including 15 years in digital communications. He has been associated with creating numerous breakthrough campaigns, right from India’s first video-based brand website to helming the first and the largest ever twitter-led campaign out of India.

At Indigo Consulting he led the business wins for digital communications and social media mandates of brands like Google, YouTube, Garnier and Danone among a host of others.

Speaking about his new role Kansal says, (Sudhir) Nair and I go back a long way. We have done amazing things together in our erstwhile stint at Grey, creating work which helped us become the Digital Agency of the Year twice. While the media landscape, particularly digital, has evolved since then, it presents even more opportunities to recreate the magic at 21N78E Creative Labs with an eye on convergence. I was taken in by the vision the agency has. A start-up culture with a focus on creating digital products and compelling communication that is media-agnostic and idea-centric is just the right fit for me now.

A win in Bengaluru: 21N78E bags Monocept’s creative mandate

Monocept, has awarded its creative business to 21N78E. The account will be serviced and led by the 21N78E Bengaluru office.

Monocept specialises in solving complex infrastructure, tech and business problems using technology as the gateway. The senior technology leadership comprises of several former Microsoft engineers who are deeply passionate about architecting solid future-ready solutions. Software engineering excellence has always been their USP. As a philosophy, they want to create a niche in the tech world by inspiring and creating more problem solvers.
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Sudhir Nair launches 21n78e along with Navin Karkera

Sudhir Nair, former SVP and head – digital at Grey Group, who quit in May this year, has announced the launch of his new age communication agency called 21n78e. The agency is based in Mumbai. Navin Karkera, who was also at Grey before starting his own rural marketing venture called Panoptic Advertising Services will partner Nair for this venture. 21n78e will offer services like strategic consulting, digital solutions, analytics and an incubation lab for developing digital products.

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