Previously, Kansal was working with Indigo Consulting where he served as national creative director.
21N78E has appointed Navin Kansal as chief creative officer. He moves in from Indigo Consulting (the digital wing of Leo Burnett) where he served as national creative director for close to three years. At 21N78E Creative Labs, Kansal will be responsible for all the creative output of the agency and will also be a core member of the management team.
Commenting on Kansal’s appointment, Sudhir Nair – founder and director 21N78E, says, “We have been in an investment mode over the last year and half. The growth has been very good with a slew of new business wins. The agency operations has expanded to Bengaluru. The products are taking shape and the beta test outcomes have been very enouraging. The focus is on building a unique model that is capable of marketing to hundreds of ecosystems. It is the perfect time to get Navin on board. His varied interests, expertise and penchant for disruptive thinking is in line with the vision with which 21N78E was set up.
Kansal has over 20 years of experience in the creative arena, including 15 years in digital communications. He has been associated with creating numerous breakthrough campaigns, right from India’s first video-based brand website to helming the first and the largest ever twitter-led campaign out of India.
At Indigo Consulting he led the business wins for digital communications and social media mandates of brands like Google, YouTube, Garnier and Danone among a host of others.
Speaking about his new role Kansal says, (Sudhir) Nair and I go back a long way. We have done amazing things together in our erstwhile stint at Grey, creating work which helped us become the Digital Agency of the Year twice. While the media landscape, particularly digital, has evolved since then, it presents even more opportunities to recreate the magic at 21N78E Creative Labs with an eye on convergence. I was taken in by the vision the agency has. A start-up culture with a focus on creating digital products and compelling communication that is media-agnostic and idea-centric is just the right fit for me now.