Instagram – Facebook of the Future?

If you’re an advertiser, marketer or anyone who has any product/ service to sell, Facebook has become the top digital destination to flog your wares. From global MNCs to small businesses, everyone has tried to use Facebook as a medium to advertise – albeit with varying degrees of success. Oddly enough most such people have also had a love-hate relationship with Facebook. This primarily stems from Facebook’s teenager like erratic behaviour – from enticing brands to use the platform to reprimanding them for spending money on it. And in light of Mark Zuckerberg’s recent announcement “…you’ll see less public content like posts from businesses, brands, and media.” There’s an even bigger storm that’s brewing within marketing & social media divisions. And clearly this isn’t good for business, so what gives?
Continue reading

A win in Bengaluru: 21N78E bags Monocept’s creative mandate

Monocept, has awarded its creative business to 21N78E. The account will be serviced and led by the 21N78E Bengaluru office.

Monocept specialises in solving complex infrastructure, tech and business problems using technology as the gateway. The senior technology leadership comprises of several former Microsoft engineers who are deeply passionate about architecting solid future-ready solutions. Software engineering excellence has always been their USP. As a philosophy, they want to create a niche in the tech world by inspiring and creating more problem solvers.
Continue reading

SERENDIPITY VS. ALGORITHMS

Recently at the STREAM unconference, I sat in for a very well attended and debated discussion on this topic. Probably one of the best at the event. It had a lot of varied views; some very pro Serendipity, some very pro Algorithms. It was interesting to note how we resist being slaves to something. We look at it as an addiction or a habit to kick; much like some of our other serious ones. It seemed serendipity is so much part of our ethos that we desperately want to preserve.
Continue reading

THINK ECOSYSTEM

Since the time we announced the launch of our agency, I have been asked this question quite a few times. What do you mean by good-bye integration & welcome ecosystem? What and who are you referring to by saying so? This piece is a sincere attempt to try and address these questions.

Continue reading

Sudhir Nair launches 21n78e along with Navin Karkera

Sudhir Nair, former SVP and head – digital at Grey Group, who quit in May this year, has announced the launch of his new age communication agency called 21n78e. The agency is based in Mumbai. Navin Karkera, who was also at Grey before starting his own rural marketing venture called Panoptic Advertising Services will partner Nair for this venture. 21n78e will offer services like strategic consulting, digital solutions, analytics and an incubation lab for developing digital products.

Continue reading